Cassie Smith, Kimberbell Educator - BIO
By day, Cassie Smith, Kimberbell's Vice President of Channel Marketing, is a marketing strategist with over a decade of professional experience in communication, public relations, and content creation. As an educator with a background in all kinds of crafting, she loves exploring artistic mediums and helping others build confidence in their own creative abilities. She believes that with a little curiosity, tenacity, and a willingness to try new things, anyone can create a project to be proud of.
Kimberbell is a dynamic leader in the machine embroidery, quilting, and punch needle industry. They provide highly creative projects, superior, step-by-step instructions, and innovative tools to build confidence and promote success! Kimberbell delights in gathering embroiderers, quilters, and punch needle enthusiasts together for education and support through shop-specific programs, online celebrations, and social media platforms. From themed machine embroidery events and embroidery clubs to Punch Needle Plus™ projects and a variety of subscriptions, Kimberbell invites all to Experience the Joy of Creativity® one stitch at a time!